What Fabric Weight Actually Tells You

Every piece on this site has a number next to the fabric: 180 grams a square metre, 530, 750. It looks like the kind of thing you skip past. It shouldn't be.

Fabric weight is measured in grams per square metre, g/m² for short, sometimes written as GSM. Cut a piece of the fabric exactly one metre by one metre, put it on a scale, and that is the number. It is the most honest thing on a spec sheet, because it cannot be dressed up. A shirt is either 180 grams or it is not.

Why it is worth knowing

Two hoodies can look identical in a photo and behave completely differently on your body. A hoodie at 217 grams moves with you, packs down to nothing, and is done working the moment you walk inside. A hoodie at 530 grams has actual structure. It holds its shape on a hook by the door. It is the one you reach for at minus ten, not the one you wear to sit at a desk.

Neither is better. They are built for different mornings.

Where our own line sits, lightest to heaviest

The Everyday Tee starts the range at 180 g/m², a combed cotton tee built to disappear under everything else. The Wordmark Oversized Tee runs slightly heavier at 200, still light, still a summer piece.

From there it is the lounge weight: the Lounge Hoodie, the North of Ordinary Crew, and the Lounge Jogger all sit around 217 to 220 g/m², garment-dyed so the colour arrives a little uneven in the way that stays. This is the weight for the whole day at the cottage, not the walk to the car.

The Wordmark Long Sleeve moves up to 278, a genuine mid-layer. The Wide-Leg Lounge Pant, in a lyocell, cotton and hemp blend, sits at 320, heavy enough to hang straight.

Then the true heavyweights. The Wordmark Half-Zip and the Full-Zip Hoodie both run 339 g/m² in a brushed fleece blend. The Vintage Wash Jacket sits at 440, a washed knit built to layer over everything else.

The Hearth line is where the number and the fibre both matter. The Hearth Hoodie and the Hearth Track Pant are 530 grams of 100% cotton, no polyester carrying the weight for it. The Heavyweight Hoodie climbs higher still to 560, a 65/35 cotton blend built for the coldest walk of the day. The Hearth Quarter-Zip goes further than any of them, a 750-gram cotton knit, the heaviest fabric we make.

A rough way to choose

Under 250 g/m²: a hot day, a layer under something else, packing light.
250 to 400: an ordinary cool day, a mid-layer that can stand on its own indoors.
Above 400: the piece you wear outside, at the actual cold, not the idea of it.

That is the whole system. No sizing chart needed, just the number already printed on every page.